Laura Brunton Coaching: Personal Branding Photoshoot Case Study

Laura Brunton is an absolute force in the UK coaching world. So it has been fantastic to work with her on a new set of vibrant and fun personal branding photos that completely match her amazing energy and positivity!

As a business coach who helps ambitious women build bold, profitable brands without the burnout, Laura needed photos that matched her energy – confident, colourful, and completely unapologetic. I love to see it!

When you’re selling expertise, trust and transformation, your photos can’t be an afterthought. They need to show your personality and values so you can attract the right fit clients.

Read on to discover how Laura’s photoshoot supports her coaching business, why visibility matters when you’re running your own business and how being strategic in your planning can help you nail your photoshoot!

Who Is Laura Brunton and Who Does She Help?

Laura Brunton is a UK-based business coach. She works 1:1 with vibrant ex-corporate women who are building and scaling businesses they genuinely love.

Through her premium “VIBRANT” coaching experience, Laura gives female founders the strategy, purpose, and unstoppable momentum they need. She helps them craft and sell high-value offers to their dream clients.

Her work centres on four things: sales, strategy, sisterhood, and visibility. Those pillars run through absolutely everything she does. From intensive coaching days to her flagship annual Ignited Woman Event, which brings together over 200 driven women in business each year in London.

Laura is also known for running The Super Connector, a free, high-energy monthly online networking session. It regularly attracts over 120+ women business owners from around the world.

That level of visibility needs a personal brand that’s instantly recognisable. And Laura’s brand photos play a massive role in making that happen.

Laura Brunton Coaching and the Role of Visibility

For Laura, visibility isn’t some nice-to-have add-on. It’s foundational.

A lot of the women she coaches are transitioning from corporate careers. Their identity was tied to a company, a job title, or a team. Building a personal brand means stepping out from behind all that structure and being seen as yourself.

That shift requires confidence, clarity, and photos that reflect who you actually are. Not who you think you should be.

Laura’s coaching philosophy is deeply rooted in authenticity. She helps women move past self-doubt, imposter syndrome, and that horrible fear of being “too much” as they step into leadership.

Naturally, that same energy needed to come through in her brand photoshoot.

These weren’t images designed to make her look polished for the sake of ticking some corporate box. They were designed to show her as she is. Bold, expressive, vibrant, and confident.

Why Visual Branding Matters for Business Coaches

If you’re a business coach, consultant, or online educator, your face is your brand.

People aren’t buying a product they can hold or test. They’re buying you, your expertise, and the belief that you can actually help them get results.

That decision happens so much faster when your photos support trust, recognition and familiarity.

Visual branding isn’t about vanity. It’s about consistency.

When someone sees your face across your website, Instagram, a webinar slide and a sales page, they start to feel like they know you.

That familiarity is what makes people more likely to want you specifically, rather than just any old business coach. It’s why having a considered approach to personal branding photography matters far more than a single “nice” headshot.

For Laura, whose work involves speaking, teaching, launching programmes and hosting large-scale networking events, having a flexible library of brand photos means she can show up consistently. No more scrambling for new photos for every piece of content.

That’s the commercial value of a well-planned coach photoshoot.

A Complete Studio Brand Shoot Includes Both Headshots and Expressive Imagery

A complete studio brand shoot includes both headshots and expressive imagery.
Headshots establish trust and recognition. Expressive poses support communication, teaching and visibility across content. Together, they create a visual system rather than a single profile photo.

Laura’s session was planned as a system. Not just a one-off set of photos.

That’s a crucial distinction.

Most coaches need way more than a great headshot. They need images that work across launches, content, webinars, social posts and slides.

A single polished photo won’t cut it when you’re running a multi-channel business.

Headshots Build Trust and Recognition

Classic headshots are your introduction.

They’re what people see first on LinkedIn, your website About page, podcast features and email signatures.

A strong headshot communicates professionalism, approachability, and authority in a single frame. Direct eye contact, good posture, clean composition. These things make the image work anywhere.

For Laura, her headshots needed to reflect her warm but direct coaching style.

She’s not some stuffy corporate consultant. She’s a business coach for women who want sisterhood, strategy, and a bit of sass. 🔥

Her headshots support that positioning without losing any credibility.

Expressive Poses Show Personality and Make You memorable

Expressive images do something completely different.

These are the photos that sit next to a headline on a sales page. They accompany a social post about your latest launch. They appear on a webinar slide while you’re teaching.

They add energy, personality, and movement to your content and actually AMPLIFY the message. 📢

Laura’s expressive brand photos include open body language, dynamic posing and lots of fun.

These images work beautifully in Canva designs, Instagram carousels, presentation decks, and banner graphics. They’re designed to feel confident and eye-catching without looking forced or like you’re trying too hard.

Expressive Studio Images Are Designed to Work Alongside Content

Expressive studio images are designed to work alongside content, not replace it.
These photos sit comfortably next to slides, Canva graphics, captions, and headlines. They give visual emphasis without competing with the message. This is why they work so well for launches, webinars, and educational content.

One of the biggest mistakes coaches make is choosing photos that are too busy, too posed, or too disconnected from the way they actually communicate.

Laura’s brand photos were shot against block colours. Bold, colourful backdrops that make her stand out without distracting from the words around her.

That intentionality means her images enhance her content rather than fight it.

When you’re scrolling Instagram or landing on a sales page, you shouldn’t have to work hard to understand what you’re looking at.

Laura’s photos do exactly what they’re meant to. Draw your eye, communicate confidence, and let the message do the rest.

Different Poses Solve Different Business Problems

Different poses solve different business problems.
A direct, composed pose works for credibility and introductions. A more open or dynamic pose supports storytelling, momentum, and calls to action. Shooting with intent means each image has a job to do.

Not every photo needs to look the same. Frankly, it shouldn’t.

A headshot for your LinkedIn profile serves a completely different purpose than an image you’re using to promote a workshop or accompany a testimonial.

Laura’s shoot was designed with that variety baked in from the start.

Poses for Credibility and Introductions

Some poses are grounded and still.

Arms by your side or crossed comfortably, shoulders square to the camera, neutral or warm expression. These images communicate authority without being cold.

They’re the photos you use when you need to be taken seriously. Speaking engagements, media features, partnerships, or professional bios.

Laura’s composed headshots reflect her expertise and leadership.

She’s a business coach who’s built a thriving brand, hosted sold-out events, and coached hundreds of women. That credibility needed to show up in the photos.

Poses for Storytelling, Energy, and Calls to Action

Other poses are designed to move.

Hands in motion, body slightly turned, laughter, or a moment mid-thought. These images feel alive.

They’re the ones you use when you want someone to feel something. Excitement, connection, curiosity, momentum.

For Laura, whose work is rooted in igniting confidence and helping women take bold action, her expressive brand photos match that energy perfectly.

They don’t sit quietly on the page. They demand attention, just like she does here!

Studio Photos for Coaches Who Teach, Speak, and Sell Online

Studio imagery is especially effective for coaches who teach, present, or sell online.
When your business relies on communication, your body language becomes part of the message. Expressive poses help reinforce tone, clarity, and confidence without needing a physical location. The result is consistency across every platform.

Laura teaches. She speaks at her own Ignited events. She runs monthly networking sessions through The Super Connector. She sells high-ticket 1:1 coaching.

All of that happens online or in hybrid formats. Which means her brand photos need to work without relying on context or location.

Studio brand photography solves that problem brilliantly.

The images are clean, versatile, and timeless. They work whether you’re posting a quick Instagram story or building a six-figure sales page.

There’s no distracting background, no seasonal clothing that dates the photos in six months (just a range of epic Scamp & Dude), and no awkward cropping required.

Just you, your energy, and your message.

The Goal Is a Flexible Image Library, Not a One-Off Photoshoot

The goal is a flexible image library, not a one-off set of photos.
A strong shoot produces images that can be reused across banners, sales pages, social posts, and presentation decks. If your photos only work in one format, they limit your marketing. Versatility is intentional, not accidental.

Laura walked away from her business coach photoshoot with a ready-to-use folder of images that support everything she does.

Launch a new programme? She’s got photos.

Run a webinar? Covered.

Update her website? Done.

Promote The Super Connector networking event? Sorted.

That’s the difference between a photoshoot and a brand shoot.

One gives you pretty pictures that sit on your hard drive. The other gives you a content asset that keeps delivering value long after the session ends.

Common Personal Branding Photography Confusions (Cleared Up)

Let’s clear up a few things that trip people up when they’re planning their own coach photoshoot.

Headshots vs Expressive Brand Images

Headshots are for recognition and trust. They’re static, professional, and designed to introduce you.

Expressive brand images are for communication and momentum. They add energy to your content, support storytelling, and work alongside text.

Most coaches need both to show up consistently across everything they do.

Images for Social Media vs Images for Launches

Social posts need relatability and frequency. You want photos that feel approachable and fit the casual tone of Instagram or LinkedIn.

Launch assets need clarity and authority. Images that make someone stop scrolling and actually take you seriously.

Planning both in one shoot avoids those horrible visual gaps later. Saves you from scrambling when you’re mid-launch and realising you’ve got nothing decent to use. Eek!

Posing vs Performance

Good posing creates ease and clarity. It highlights your strengths, communicates confidence, and feels natural.

Over-performing creates tension and looks awkward.The aim is natural emphasis, not forced animation. Laura’s photos work because they feel like her. Bold and expressive, yes, but not manufactured or fake.

How Laura Uses Her Brand Images Across Her Business

Laura Brunton’s brand photos aren’t just sitting in a folder gathering digital dust. They’re actually working across every part of her business.

Coaching, Content, and Authority

Her headshots appear on her website, in podcast interviews, on her LinkedIn profile, and in email campaigns.

They establish recognition and build trust with potential clients before they ever book a discovery call.

Her expressive images show up on Instagram, in her email newsletters, and on sales pages for her VIBRANT coaching experience. They communicate energy, confidence, and the kind of transformation her clients can expect when they work with her.

Community and Networking Visibility

Laura’s monthly Super Connector networking event attracts over 120 women in business every single time.

That kind of community doesn’t just build itself. It requires consistent visibility.

Her bold, colourful brand photos help her stand out in what is, let’s be real, a very crowded online space.

When women scroll past dozens of networking invitations, Laura’s eye-catching photos make them stop and actually pay attention.

Studio Brand Shoot Checklist for Coaches and Consultants

If you’re planning your own personal branding photoshoot, use this checklist to make sure it actually supports your business rather than just giving you a few nice photos:

• Clear headshots for profiles and introductions
• Expressive images that work next to text and graphics
• Images that crop well for banners, slides, and square formats
• Body language that supports your message and authority
• Images you can use across launches, webinars, and ongoing content
• A set that feels intentional rather than repetitive

Related post: Business Photoshoot Tips for Stunning Professional Headshots

What Laura Brunton’s Personal Brand Photos Say About Her Coaching Business

Laura’s brand photoshoot reflects exactly what makes her coaching so effective. Clarity, energy, leadership, and sisterhood.

Her images don’t try to make her look like someone else or fit some weird corporate mould. They amplify who she already is: A bold, vibrant business coach who helps women in business build brands and income streams that feel aligned, exciting, and actually sustainable.

That alignment between message and photography? That’s what makes personal branding photography powerful.

When your photos feel like you, your audience feels it too. And that’s when the magic happens.

Your Next Step: Creating a Brand Image Library That Works for you

If you’re a coach, consultant, or online business owner who’s tired of scrambling for photos every time you launch something new it could be time to invest in a brand photoshoot!

Laura’s session is proof that when you plan strategically, your photos become a long-term content asset. Not just a folder of pretty pictures that you never actually use.

A well-executed personal brand photoshoot gives you months of ready-to-use images. Images that support launches, webinars, social content, and sales pages without needing constant updates or last-minute panic.

That consistency builds recognition, trust, and authority faster than any single marketing tactic ever could.

Ready to create your own library of bold, versatile brand photos that work hard to support your marketing across your business like Laura’s?

Book a personal branding photoshoot with Rosie and walk away with photos that reflect who you are and support everything you’re building!