What is Brand Photography and Why Does Your Business Need It?
Ever noticed how some businesses just seem to glow on social media?
Their photos look effortlessly professional, their personality shines through every image, and they've somehow managed to banish those awkward "help, there's a camera pointed at me" vibes.
From learning the ropes shooting Destiny's Child concerts for music magazines in my 20s to helping hundreds of business owners feel like rockstars in front of the camera, I'll let you in on a secret - gorgeous brand photography isn't about luck - it's about having the right photographer in your corner.
In This Guide:
VIP Studio Experience
Slay Your Selfies: DIY Brand Photography
What is Brand Photography?
Think about every place your business shows up visually. Your website, your social media, your email newsletters, even your business directory listings. Brand photography creates a consistent, professional look across all of these touchpoints, helping you:
Make that crucial first impression on your website
Keep your social media looking fresh and professional
Show up confidently in press features and directories
Give your marketing materials that polished edge
Connect authentically with potential clients (no more hiding behind stock photos!)
But here's what makes brand photography really special - it's not just about getting a few nice headshots. It's about capturing the essence of you and your business. Those natural moments where your expertise shines through. The genuine smiles that make your clients feel at ease. The behind-the-scenes magic that shows how you work. All captured professionally, so you have a library of gorgeous images ready whenever you need them.
Brand Photography vs Just Getting a Headshot
Sure, you could pop down to the local photo studio for a quick headshot (you know, the kind with the generic grey background). But brand photography goes so much deeper. While a headshot shows what you look like, brand photography tells your whole business story. It's like the difference between a quick hello and a proper conversation over coffee.
Think of it this way: A headshot is just one snapshot, but brand photography creates an entire visual library that shows:
Your personality in action
How you work with clients
Your workspace and process
Those little details that make your brand unique
Different sides of you (professional, approachable, creative - the whole package!)
Where Can You Use Your Brand Photos? (Spoiler: Almost Everywhere!)
Here are some places you might not have thought about:
Pitch deck presentations (because investors buy into you, not just your idea)
Your next eBook cover
Email newsletter headers
Course materials and workbooks
Speaking engagement submissions
Conference badges and materials
Email signature (let people put a face to those emails!)
Business cards and promo materials
Podcast guest profiles
Guest blog author bios
Award submissions
Online course platforms
Membership site profiles
Zoom/Teams background
Social media banners
About page carousel
Team page
Service page headers
Why Being Seen Matters in Business
Here's something interesting I've noticed after years of working with business owners - the more consistently people see you, the more they feel like they know you. It's called the "mere exposure effect," and it's powerful stuff. When potential clients regularly see your face and get glimpses of your work life:
They feel like they already know you before reaching out
Trust builds naturally over time
They're more likely to choose you over someone they've never seen
They feel more confident investing in your services
You become the familiar face in your industry
Two Ways to Capture Your Brand Magic
The VIP Studio Experience
Picture this: You arrive at my cosy Exeter studio (possibly looking like you've wrestled a hedge - no worries, our hair and makeup artist will work their magic). We'll pop on your favourite tunes, get you glammed up, and before you know it, you'll be strutting your stuff in front of vibrant backdrops like you were born for it.
What's included:
Professional hair and makeup that makes you feel like a superstar
Multiple outfit changes (because options are everything)
Expert posing guidance (goodbye awkward hands!)
Same-day photo selection (leaving you excited, not waiting)
A delicious lunch (because nobody looks good hangry)
Transfers to and from the station if needed
Slay Your Selfies: DIY Brand Photography Course
Not quite ready for a full brand photoshoot? Or need regular content between professional sessions? My Slay Your Selfies DIY Brand Photography course is perfect for you! This self-paced online programme teaches you how to:
Take stunning brand photos using just your phone
Master flattering angles and poses
Create consistent, professional-looking content
Build a library of images you can use anytime, anywhere
Feel confident showing up online between professional shoots
Perfect for those just starting out or anyone who wants to supplement their professional photos with regular, high-quality content.
How to Prepare for Your Session
Wear What Makes You Feel Amazing Choose outfits that make you feel like a million dollars AND match your brand vibe. No need for a complete wardrobe overhaul - just pick pieces that make you feel confident and comfortable.
Bring Your Business Props Think about what tells your story. Your branded coffee mug, your laptop, your tools of the trade - anything that shows off what you do and how you do it.
Trust That We've Got You Remember, my job isn't just taking pretty pictures - it's making you feel so comfortable you forget there's even a camera there. (And yes, my terrible dad jokes are part of the process. Sorry not sorry!)
Worth the Journey
While my cosy studio is based in Exeter, I'm genuinely touched by how far many of my lovely clients travel for their brand photography sessions. From Scotland to Dublin, they tell me it's the combination of a relaxed, fun day and polished, professional photos that makes the journey worthwhile.
Just 2 hours from London Paddington, and with door-to-door service (yes, I'll pick you up from the station!), it's easier than you might think to join me for your VIP day.
“I felt like a proper VIP travelling from Chester to Exeter for a photoshoot. It was the perfect opportunity to do something for my business while also taking some time just for myself. Since I usually wear a blazer with shoulderpads, I often joke about aiming for an 80s businesswoman aesthetic. But now I genuinely feel those powerful vibes whenever I look at my brand photos, and yet they still feel like ME (on my best day).”
Ready to Step Into the Spotlight?
Your brand deserves to be seen, and you deserve to feel confident in how you're presenting yourself to the world. Whether you choose the VIP Studio Experience or start with Slay Your Selfies, it's time to show the world the authentic you - the passionate expert your clients love working with.
Want to create some magic together?
[Book Your VIP Studio Experience]
[Learn About Slay Your Selfies]
Want to see more? Check out my latest brand photography sessions on the blog →
Fancy a peek at how it all works? Book a cuppa and a chat to discuss your ideas. by filling out the form below!
